If you have an event coming up, then no doubts you’re panicking about how to make sure it is a sell-out success. Well, no matter how niche-specific your event is, there is always demand. You just need to know how to engage with your customers and quickly sell them on the prospect of attending. To help you out, here are 4 top event marketing techniques to deploy.
1. Social media
Social media is one of the fastest and most effective ways to reach possible attendees for your event. Even if you don’t currently have a large following on any channel, you can use ads to help generate exposure to thousands of individuals. In particular, Facebook and Instagram are most effective for this.
You should put time into testing a variety of different ad formats, including text-based, image-based and of course video-based (more on that below). Then, drive people to a landing page on our website where they can discover more and sign up today using an exclusive discount.
Simply put, before people book onto an event, they like to get a clear overview of what to expect. And videos are the best way to actually showcase what your event looks like. To help make the best marketing videos possible, you need to ensure they include:
– Clips from last year’s event
– Testimonials from attendees from last year
– Video segments from speakers at this year’s conference
– An overview of exactly what to expect and why this event is so worthwhile
Also, when your event is actually underway, be sure to use live video to help promote it further and increase buzz for next year’s event.
3. Direct mail
Though it can be seen as relatively expensive, direct mail marketing is one of the most effective ways of increasing attendee numbers for your upcoming event. You just need to make sure that all mail is personalised to some extent and stands out.
People still love the appeal of actually holding an invite, rather than seeing it in their email box. Once again, be sure to offer some sort of exclusive discount and help make the recipient feel like they are genuinely valued.
Time and time again it has been proven that email marketing is alive and well, and is, in fact, one of the best ways to generate sales for your event. It helps here if your business has already built up a healthy subscriber list and has worked hard to foster relationships over time.
Then, to help best promote your event, you should set up an email sequence of between 3 and 5 emails. Initially, you want to create buzz and excitement about the event and then make subscribers aware before the general public. Offer exclusive early bird discounts to those who book within a few days.
If you’re still in the process of looking for a venue for your event, then use Cajoot to help find a bespoke location near to you